GUINNESS. Jennings, Paul. A Prescription for Foreign Travel.

London: Designed for Arthur Guinness Son & Co. by S. H. Benson Ltd., 1966. Written by Paul Jennings. Illustrated by John Astrop. Printed in Great Britain by W. S. Cowell Ltd. Code: 587/66. Quarto. Original illustrated wrappers depicting a travel bag adorned with holiday labels (Hotel Roma, Sun Lines, Alpino, etc.). Profusely illustrated in colour throughout.

A humorous Guinness promotional booklet celebrating the pleasures—and absurdities—of foreign travel. Written by Paul Jennings, well known for his comic essays and travel writing, the text presents a playful “prescription” for escaping the British winter through sun-drenched continental holidays. The witty verse is accompanied by lively, brightly coloured illustrations by John Astrop depicting tourists, seaside leisure, sport, and travel adventures.

The booklet forms part of the highly inventive mid-twentieth-century advertising campaigns produced for Guinness by the celebrated London agency S. H. Benson. These publications blended literature, illustration, and subtle brand promotion, creating collectable ephemera that remain popular with both advertising historians and Guinness enthusiasts.

Very good. Light wear to wrappers; internally clean with bright colours.

[WR Food & Drink]