DAVIES, Jim. The Book of Guinness Advertising.

London: Guinness Publishing, 1998. Quarto. pp. 240. Illustrated throughout in colour and black-and-white. Original pictorial laminated boards featuring classic Guinness advertisements; spine lettered in white. A fine copy, bright and unmarked.

A richly illustrated retrospective of the legendary Guinness advertising campaigns, tracing their evolution from the first national print advertisement of 1929 to the international television and poster campaigns of the late twentieth century. The volume explores the creative genius of artists such as John Gilroy, who brought to life the iconic toucan, zookeeper, and “My Goodness, My Guinness” characters that defined one of the world’s most recognisable brands.

Includes essays on slogans such as “Guinness is good for you”, the artistry behind the Pure Genius campaign, and the enduring influence of the Dublin brewery’s graphic identity.

[L3 9D]