FAIRALL, Nick & HUGHES, David. The Guide to Guinness Collectables (Signed by the Author)

Dublin: Liberties Press, 2008. First edition. Oblong 4to. Profusely illustrated throughout in colour. Publisher’s pictorial laminated boards. A fine copy. Inscribed by the co-author.

This copy is warmly inscribed by David Hughes on the front free endpaper: “Best regards – David Hughes, 2022.”

A comprehensive and highly illustrated reference work devoted to the wide range of advertising, promotional items, and memorabilia associated with the world-famous Irish stout. Compiled by Guinness collectors Nick Fairall and David Hughes, the volume serves as both an introduction for new collectors and a practical identification guide for more advanced enthusiasts.

The book catalogues hundreds of items produced to promote Guinness from the late nineteenth century to the modern era. Illustrated entries include advertising signs, beer mats, trays, bottles and commemoratives, miniature bottles, calendars, ashtrays, corkscrews, glassware, and a wide range of promotional ephemera. Particular attention is given to the iconic advertising imagery that made Guinness one of the most recognisable brands in the world, including the famous toucan campaigns and other classic marketing designs.

Each section provides identification notes and approximate market values, making the work an invaluable guide for collectors of breweriana and Guinness advertising memorabilia. The authors also outline the history of Guinness marketing and the development of its distinctive visual identity.

A useful modern reference for collectors of Guinness memorabilia and advertising mateial.

[WR Food & Drink]